Phloem EDP 50ml

What a sticky mess.

Phloem is a diabolical assemblage of odourants that should oppose, but somehow attract.

There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release.

Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium.

Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade.

Phloem is hallucinogenic vapour with a marbled psychedelic development.

PROGRESSIVE BOTANY VOL.1
Phloem is part of Jorum Studio’s Progressive Botany Vol. 1 collection, which takes inspiration from the natural world. Each fragrance in this collection reinterprets botanical forms and natural phenomena using a combination of exceptional natural ingredients and innovative aroma molecules to create vivid and rich olfactory responses.

NOTES
Passion Fruit, Mulberry, Nasturtium, Honeysuckle, Rhubarb, Blaeberry, Camellia, Oysterplant, Meadowsweet, Ambrette, Sesame, Amyris, Tonka Bean Absolute

PERFUMER
Euan McCall

HOW IT WEARS
Phloem begins both sweet and sour with a muddling of passionfruit, wild berries, rhubarb, and sticky vegetal florals. It’s only when it begins to settle that it reveals a kind of salty, umami funk, a little bit redolent of body odour but in a way that feels incredibly carnal and enticing. The rich nuttiness of sesame and milky balsam of amyris underpins the composition, adding a needed contrast to the brighter, juicier opening notes, while also helping it fuse with the skin in a way that feels really human and warm.

LORE LOVES
First of all, we love that Phloem is part of a collection inspired by nature, and yet it has a distinctly human feel about it. It’s an olfactory reminder that we are part of natural world, of the landscape, of the universe. This scent is unashamedly sensual and carnal; to us it evokes picking just-ripe mulberries, kissing stained lips, rolling around in undergrowth, your skin becoming sticky as it picks up the honeydew from wildflowers. It’s the scent of you and your lover’s bodily odours becoming intertwined after an entire day of becoming one with nature… if you know what we mean.