Jorum Studio

Pentimento EDP 50ml

$199.00

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Rich, boozy, and yet floral, Pentimento is as delectable as it is delicate, revealing scented secrets throughout its wear.

Pentimento is a cornucopia of moreish delights, an extravagant still-life that rewards both wearer and audience. 

Decadent ormolu gilded flower details are backlit by the velveteen drapery shimmer of Hazelnut and Broom. Sumptuously smudged Tonka and Carob bean provide a soft halo-glow against the cool polished stone façade of Rum Absolute and the austere crystalline refraction of Tobacco flower. Pentimento is a bouquet that is baroque in its grandeur and is unapologetically rich and indulgent – it is big and encompassing whilst being exceptionally articulate and endlessly complex.

Pentimento celebrates a desire for change. A change of mind brought on by reflection rather than necessity. Pentimento is not the story of repentance but of our desire to approach an idea from a different perspective where change itself is the catalyst, influence and inspiration.

SELECTIVE MEMORY
The Selective Memory collection is all about the blurred boundaries between memory and imagination. Inspired by distorted recollections of shared experiences, each perfume translates emotion into evocative scent, combining artistic storytelling with Jorum Studio’s innovative approach to modern perfumery.

NOTES
Tiaré, Orchid, Hazelnut, Broom Absolute, Carob Absolute, Tobacco flower, Vanilla, Rum Absolute, Tonka Bean Absolute.

PERFUMER
Euan McCall

HOW IT WEARS
Dreamlike, Pentimento’s wear ebbs and flows on the skin. To begin with, we actually experience an overdose of rum and vanilla. Then, delightfully, the florals peek their angelic heads out – plush tiaré, orchid and broom flower add a radiant floralcy to the composition that’s both pure and narcotic. As Pentimento wears, it begins to reveal its deeper, richer notes – hazelnut, tobacco flower, and of course that carob absolute. For those not familiar with carob, it has a chocolate-y character, but is more earthy and nutty, which blends perfectly with the vanilla, rum, and tonka bean. This makes for a dry-down that is delectably rich without feeling too cloying or heavy. 

LORE LOVES
Pentimento (“repentance” in Italian) refers to when original elements of a painting are later painted over. What better name for a fragrance that reveals and hides certain notes throughout its wear, like looking at a painting in different lights. At first, on the surface, this fragrance may just seem like a rich, boozy gourmand, but those blossomy florals peeking through is what really keeps Pentimento interesting. It’s a romantic tug-of-war between restraint and indulgence, a reminder that two things can be true at once, which makes life all the more interesting! 

Jorum Studio

Jorum Studio

Founded in 2019, Jorum Studio is an independent, perfumer-led fragrance house based in Edinburgh. Led by Scottish nose Euan McCall, the house is all about celebrating the art of perfumery with an approach that prioritises originality, craftsmanship and fearless creativity.

Every Jorum fragrance is conceived, formulated, manufactured, macerated, bottled and finished entirely in-house, giving the studio complete creative freedom and an uncompromising approach to quality. This is no accident – Jorum actually started in 2010 as Jorum Laboratories, a manufacturer of perfume oils for other fragrance houses and clients.

One of our favourite things about Jorum as a house is their incorporation of notes you may never have seen or heard of before, some of which are synthesised, some of which are natural – something they have the power to create and use as producers of fragrance oils themselves. Each one you come across challenges you to expand your olfactory palate, use your imagination and think more laterally about fragrance, which we feel is what really sets them apart as a brand.

Inspiration for the Jorum fragrances come from everywhere – from Scottish folklore to nature, from technical quality to personal memory. As a house they don’t tie themselves to any singular defining concept, rather they focus on creating fragrances that feel authentic in their uniqueness, asking the wearer to bring their own interpretations to the table.

Experimental, daring, and above all irreverent, Jorum Studio’s fragrances have seriously wowed us here at Lore Perfumery, and we are so excited to have them as part of our offering!

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