The Laundress celebrated a decade of turning a domestic chore into a luxurious experience by creating No.10, a scent close to their hearts. This rich and sophisticated fragrance exquisitely blends bold spice and warm musk with pure and fresh powder notes – this is laundry after all! Developed with a perfumer over a span of two years, No. 10 meets the standards of a luxury fine fragrance—designed with clothing care in mind. At the heart of this rich and sophisticated fragrance is a chorus of dark, almost sinister spice. Its sultry side is tamed by pure and fresh powder notes (this is laundry, after all). Warm and familiar musk rounds out this provocative, original accord.
Coupling No. 10 with The Laundresses renowned (and loved) Signature Detergent, this triple-concentrate formula whitens, brightens, preserves colour, and removes stains – all while delighting the senses.
This product contains a combination and concentration of highly effective cleaning enzymes that are not found in grocery store-brand products. These ingredients remove protein stains, starches, oils, soil, and particles like lint and fuzz.
Highly concentrated—up to 16 washes.
Non toxic, biodegradable, and allergen-free.
Free of petroleum, phosphate, phthalates, and artificial colours.
Cruelty free. No animal by-products.
ABOUT THE BRAND
Many laundry cycles ago, The Laundress founders Gwen Whiting and Lindsey Boyd were young fashion enthusiasts; launching careers in one of the worlds best dressed cities, New York. Whilst building their wardrobes they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry cleaning bills on a weekly basis.
In 2002, the pair spent two years researching and developing the very elixirs they (and their wardrobe) longed for. The result – a highly effective, non-toxic line of laundry products. Each product is carefully crafted to work its magic on a specific fabric with outstanding results. A work of art built on science. The Laundress collection is sophisticated, eco-conscious, and easy to use.
We are obsessed with the gorgeous smell of The Laundress No 10 – it smells divine. We love how it leaves your laundry with the subtle scent afterwards which feels so luxurious!