The Laundress celebrated a decade of turning a domestic chore into a luxurious experience by creating No.10, a scent close to their hearts. Developed with a perfumer over a span of two years, No. 10 meets the standards of a luxury fine fragrance—designed with clothing care in mind. At the heart of this rich and sophisticated fragrance is a chorus of dark, almost sinister spice. Its sultry side is tamed by pure and fresh powder notes (this is laundry, after all). Warm and familiar musk rounds out this provocative, original accord.
Coupled with The Laundress’ allergen-free, plant-derived fabric softener, this formula decreases drying time, reduces wrinkles, and eliminates static cling. The perfect complement to our No. 10 Laundry Detergent.
This product is plant-derived from canola, unlike grocery store-brand fabric softeners that are made with animal fat. Products that contain animal fat coat the fabric, are hard to remove, and also reduce the fabric’s absorbency—be conscious when using such products with towels.
Fabric softener also reduces flame retardancy, so do not use on children’s sleepwear or other items labeled flame resistant.
Highly concentrated—up to 16 washes.
Non toxic, biodegradable, and allergen-free.
Free of petroleum, phosphate, phthalates, and artificial colours.
Cruelty free. No animal by-products.
ABOUT THE BRAND
Many laundry cycles ago, The Laundress founders Gwen Whiting and Lindsey Boyd were young fashion enthusiasts; launching careers in one of the worlds best dressed cities, New York. Whilst building their wardrobes they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry cleaning bills on a weekly basis.
In 2002, the pair spent two years researching and developing the very elixirs they (and their wardrobe) longed for. The result – a highly effective, non-toxic line of laundry products. Each product is carefully crafted to work its magic on a specific fabric with outstanding results. A work of art built on science. The Laundress collection is sophisticated, eco-conscious, and easy to use.
We are obsessed with the scent from The Laundress no. 10! And not only do we absolutely love the scent, we loooove how soft this leaves our bed sheets when we use this in our laundry.