Lubin

Itasca EDP 75ml

Fragrance Family

Aromatic

Part of the ‘Evocations Collection’, telling the story of the scent of specific locations – sweet, unspoiled, eternal nature. Itasca takes us to Lake Itasca in Minnesota - the source of the Mississippi River. The scent of the forests of North America. Dense and rich in nature, the grandeur of the forest can at times be both overwhelming and beautifully breathtaking. This is the land of the Chippewa Indians who alone are privy to its secrets. Woodland scents of pine, tobacco and resin are complemented by fresh notes of wild berries and spice as they breeze through the open air of the forest. This scent evokes the scent and the secrets of the forest. A harmonious blend of notes to explore the depth of the forest through scent.

NOTES
Top: Neroli, Mandarin, Juniper Berry, Grapefruit
Middle: Clove, Tonka Bean, Clary Sage, Nutmeg
Base: Red Pine, Cedar, Incense, Myrrh, Amber

PERFUMER
Lucien Ferrero, Thomas Fontaine

HOW IT WEARS
Gentle on the skin, we get a longevity of around 7 hours with this Eau de Parfum. For us, it smells as though we are carrying a small memory of one of our favourite outdoor destinations with us. The Minnesotan Red Pine stands out in Itasca, along with the strong Cedar and fresh Juniper Berries – both green and earthy bringing the notes of nature together perfectly.

LORE LOVES
The land of the Chippewa Indians, a lake shrouded in mystery to outsides. It carries a stark cleanliness from the Juniper Berries, Red Pine and Cedar that stand firm in the distance, Tobacco and Myrrh mix and mingle in the air with the incense notes, joining and rising up the Gods.

ABOUT THE BRAND
Born in 1774, Pierre-Francois Lubin lived in a period thought to be the most eventful in France’s history. He began his career as a perfume apprentice at the age of 10 to the famous Jean-Louis Fargeon in 1784. During this time under Fargeon’s tutelage, Lubin came to be entrusted with the beauty recipes of the French Royal Court. Fargeon came from a dynasty of expert perfumers and was Marie Antoinette’s official fragrance supplier. Renowned as the 'holder of the secrets of beauty of the old court of France' and thanks to his illustrious patronage, Lubin became the favourite perfumer of many European Courts. In 1821, he became the appointed official supplier of the King of England George IV. Then, in 1823 perfumer to the great Tsar of Russia Alexander I.

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