Blog, tweet, regram. Life today is the story we tell. #hashtag is the story we smell! This scent is an earthy and bold fragrance that is utterly modern and refined. With a slight metallic digital touch, the uniqueness of this scent reflects our modern times. Whilst almost futuristic, this scent features the warm depth of Frankincence leaving a soft, comforting contradiction of notes on the skin. #hashtag is soft, clean, almost a touch powdery with the earthy depth needed to hold on the skin.
Top: Aldehydes, Violet Leaves
Middle: Iris, Frankincense
Base: Cedarwood, Musk
Daniela (Roche) Andrier
ABOUT THE BRAND
Created in Barcelona in 2016 by Romy, 27 87 is utterly modern. With a young, creative and innovative force behind the range, 28 87 decided it was time for a more contemporary approach to fragrance that matched the taste and lifestyle of today’s generation. Minimalist design, unisex, long lasting and a focus purely on the most important factor – the smell. 27 87 stand for a new era of artistic perfumery whilst respecting and staying loyal to the standards of high end traditional craftsmanship.
HOW IT WEARS
#hashtag is a wonderful fresh and clean scent – it opens with a sharp and almost metallic tone then the powdery aldehydes and the smooth tones of Frankincense comes to life. The perfect clean and modern fragrance for anyone who dares to wear something quite different! This fragrance is an Eau de Parfum and the longevity with 27 87 is incredibly good – the juice is concentrated, giving between 6 to 8 hours wear.
We love the way that 27 87 has created #hashtag to be modern and futuristic whilst still have a classic elegance to it at the same time. On the skin we love how soft and smooth it is, with a gentle warmth! Bringing the petal to the metal in such a beautiful and harmonious blend – we love how #hashtag brings together the traditinal note of Aldehydes with the futuristic Metallic note.
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