Jorum Studio

Gorseland Extrait 50ml

$199.00

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Fruity, sweet and herbal, Gorseland is where nature meets the metropolis, celebrating the joy that can be found in the everyday.

Inspired by Edinburgh’s Salisbury Crags, Gorseland conjures neon gold blooms erupting from sun-bleached concrete crags, a place where beauty and dereliction coexist.

Centred around gorse, dense little shrubs that often appear along footpaths, forest edges and landfills, this fragrance celebrates the beauty that can be found in metropolitan flora that thrive against all odds.

SCOTTISH ODYSSEY
The fragrances of the Scottish Odyssey collection are inspired by Scotland’s folklore, landscapes, and cultural identity, which can only really be done by Scotland’s first and only niche luxury fragrance house! Blending fantasy with the everyday, each perfume captures a distinctive spirit through grounded, expressive compositions that celebrate creativity, humour, and Jorum Studio’s innovative approach to modern perfumery.

NOTES
Pineapple weed, Neroli oil, Chamomile, Gorseflower, Crab Apple, Lemon oil, Astilbe, Lavender Absolute, Gooseberry, Milk-vetch, Elderflower, Catchfly, Woodruff, Gorsewood, Zdravetz, Kush.

PERFUMER
Euan McCall

HOW IT WEARS
Gorseland opens sweet, bright, and intensely fruity, starting with neroli and lemon oil, which announce the arrival of pineapple weed, crab apple, gooseberry and elderflower. As it wears, it becomes more herbaceous and botanical, with a soft bouquet of astilbe, lavender, chamomile and geranium making itself apparent. Then you pick up the gorseflower – creamy, almost coconutty, but moreso softly sweet like hay or honeyed pollen. We don’t get much kush in gorseland, but perhaps it’s just not a skunky kush, its presence felt more in the resinous, sweet dry down that helps the fragrance last for hours and hours on the skin.

LORE LOVES
Gorseland is truly like sunshine in a bottle. It’s sweet without feeling cloying, bright without being too astringent, and balanced perfectly with herbs and greenery. It smells like your first day off in summer, when you walk the long way to meet your friends at the pub, and spend the afternoon sitting in the sun, chatting and sipping cider. We truly think this is one of the crown jewels of the Jorum Studio offering, it cannot help but put a smile on your face!

Jorum Studio

Jorum Studio

Founded in 2019, Jorum Studio is an independent, perfumer-led fragrance house based in Edinburgh. Led by Scottish nose Euan McCall, the house is all about celebrating the art of perfumery with an approach that prioritises originality, craftsmanship and fearless creativity.

Every Jorum fragrance is conceived, formulated, manufactured, macerated, bottled and finished entirely in-house, giving the studio complete creative freedom and an uncompromising approach to quality. This is no accident – Jorum actually started in 2010 as Jorum Laboratories, a manufacturer of perfume oils for other fragrance houses and clients.

One of our favourite things about Jorum as a house is their incorporation of notes you may never have seen or heard of before, some of which are synthesised, some of which are natural – something they have the power to create and use as producers of fragrance oils themselves. Each one you come across challenges you to expand your olfactory palate, use your imagination and think more laterally about fragrance, which we feel is what really sets them apart as a brand.

Inspiration for the Jorum fragrances come from everywhere – from Scottish folklore to nature, from technical quality to personal memory. As a house they don’t tie themselves to any singular defining concept, rather they focus on creating fragrances that feel authentic in their uniqueness, asking the wearer to bring their own interpretations to the table.

Experimental, daring, and above all irreverent, Jorum Studio’s fragrances have seriously wowed us here at Lore Perfumery, and we are so excited to have them as part of our offering!

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