Delulu is an escapee hideout filled with memories and joys of fading youth, the sunlight of idle days and never-ending romance. It’s a poetic and evocative capture of a fun and easy time slowly coming to an end. It is a mixture of conflicting nostalgy, oddness and bitterness of reality.
For the grown-up who doesn’t want to be grown-up. Each unique cap is made of used toys and plastic from the shores of Hong Kong encapsulated in epoxy resin.
IMPRESSIONS:
• Melted candy in a jean pocket
• A mad tea party, jam on the nose
• Oversaturated garden, laying in the sun, doing nothing
• Pool of tears, a gentle smile, an escape from tomorrow
• A memory of your favourite toy you hope is still out there somewhere
• Pack of crayons, paper, white glue, the whole day
NOTES
Top: Bergamot, Mandarin, Rhubarb, Cédrat
Middle: Strawberry jam, Raspberry, Blackcurrant, Rose oil Bulgaria, Olibanum
Base: Vétiver, Ambroxan, Musk, Sandalwood, Osmanthus
PERFUMER
David Chieze
HOW IT WEARS
Delulu opens bright and exciting, like the promise of your future when you’re young. A symphony of citrus flavours berry jam, which is made more tart and vegetal by rhubarb, adding what we’re not sure how to describe other than a “twang” to the fragrance. Rose and osmanthus round out the scent in the middle, adding body and richness, before you pick up the woods and musks in the dry down, which aren’t super prominent but ground and level the sweetness and juiciness of the other notes. As an extrait, Delulu lasts hours on the skin, and during the wear you’re imbued with a real sense of fun and liveliness – so what if it’s delusional?
LORE LOVES
Nostalgia is one of the most powerful feelings us humans are capable of, and we think Delulu captures it so well. It has the sweetness we all enjoyed as children, but it’s also infused with some doses of reality to bring us back to earth. The rhubarb in particular adds a uniquely tart, almost confusing edge to the fragrance which really sets it apart. The fragrance itself is magnificent, but we are also obsessed with the lids of Delulu. Repurposing what gave us joy in the past to something we can use in the present is the whole concept of the fragrance, and .Oddity has realised that right down to the design of the bottle.
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