Originally created for a temporary museum exhibition, never intended to be worn as a personal fragrance, the character of Andrea Maack’s Craft is illusive, dynamic and exciting. With Craft, Andrea Maack created a fragrance for those who want to stand out from the crowd. With its icy, metallic opening, the scent deepens in complexity with the introduction of cedarwood in the middle notes, and a base of earthy patchouli and elemi that anchor the fragrance. Imagine a cold winter morning, it’s 6am, and the only sound around you is the motor of your warming up car. The crisp, clean, icy notes smelling almost metallic against your cold skin until they thaw out.
Top: Aldehydes, Ice, Frankincense
Middle: Cold Metal, Cedarwood
Base: Elemi, Patchouli
HOW IT WEARS
Craft is an Eau de Parfum which should gift the wearer a clean, woody wear of at least 6 – 8 hours on the skin. Fresh woods and deep resins all beautifully combined and delicately balanced with the soft aldehydes and ice accord create an intriguing fragrance that’s all kinds of light, clean, deep and calming. It’s dark, earthy undertones are strong and yet gentle on the skin, for a wear that’s lengthy and alluring.
We simply adore the way this scent conjures a scene of the Scandinavian outdoors. A landscape where cold, hard ice meets soft powdered snow, an iced lake and open fire are all bordered by a dark, sparsely wooded forest. The snap and crackle of melting sap and burning wood create a soft smoke haze that infuses the backdrop of crisp, cool air. Cool, soft, deep and dark. ‘Tis indeed a smooth and spellbinding craft. Some Beatles singing Norwegian Wood kinda vibes.
ABOUT THE BRAND
Andrea Maack is a Scandinavian luxury fragrance house founded by Icelandic visual artist Andrea Maack.
What started as a series of art exhibitions using scent as a medium has now grown into one of the most sought after and unique brands within the international niche market of perfumes.
The collection of unisex fragrances has been developed with an artistic approach, using the highest quality raw materials, drawing inspiration from Maack’s travels, artistic explorations, and her relationship with her beloved homeland, Iceland.
When the artist first embarked upon her scent journey she posed the question, how do you turn a drawing into a fragrance? It is a mysterious process, by all accounts. Do fragrances have colours? Andrea Maack says they do. Can a fragrance designed to complement a specific artwork stand on its own as a composition? Even without seeing the artwork, these are complex, well-made scents that tell a story.
The striking black bottle and box were designed in collaboration with architect Maddalena Casadei, inspired by the obsidian volcanic rocks found in the Icelandic highlands, with graphic design by art director Tommaso Garner, who interpreted Maack’s original paintings.
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