“The idea behind ATRAMENTAL was to create a perfume inspired by the tattoo experience with notes of leather and ink. A fragrance with a raw feel: Castoreum and smoked leather notes that remind the damaged skin, metallic notes as a reference to blood and notes of ink together with fresh and clean bergamot. So addictive…just like tattoos.” Dr. Mike, founder of Room 1015.
NOTES
Top: Grapefruit, Eucalyptus
Middle: Cardamom, Black Pepper
Base: Dry Woods, Saffron, Suderal, Castoreum
PERFUMER
Anne-Sophie Behaghel
HOW IT WEARS
Atramental opens loud, like fluorescent lights in a studio being turned on. Bright grapefruit makes a path for the darker black pepper and cardamom to come out – but just as you think you know what’s going on with this fragrance, a fresh and clean aqueous note pops up, like the excess ink being wiped off a fresh tattoo. This then fades down to reveal the leather and resins, plus that irresistible dirty animalic castoreum note. This scent truly goes on a journey on the skin that can be experienced for a good 6-8 hours.
LORE LOVES
We love how Atramental transports you to a tattoo studio and how it so vividly encapsulates the dichotomy that exists there – sanitary and clean but with wafts of the acrid ink, the leather of the tattoo beds, and the whirr of machines in the background. This is the ultimate dirty-clean fragrance, and we adore how it tells a story on your skin in much the same way tattoos do.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
