The Half Caked Makeup range comes out of Tampa, Florida. This sweet and cheeky range is owned and operated by two sisters/best friends. Being sisters means you share almost everything growing up, so why change now?! This range has us all hooked, they don't test on animals (only boys ?) ,are cruelty free, and give us the best on trend, wearable and fun beauty products we know. Best known for their liquid to matte Lip Fondants, Half Caked give us lip products that have strong pigments, incredible formulations that last literally all day!