White Rice is part of d’Annam’s first chapter, Enchanting Vietnam. Inspired by d’Annam founder Nick Hoang’s childhood growing up in rural Vietnam, this series is a manifestation of a dream, a sensory memoir of his homeland. The lotus blossoms that grace serene lakes, the crisp scent of morning dew on verdant rice paddies, the bitterness of lime leaves in his grandmother’s garden – each scent is a thread in the tapestry of his memories.

A tribute to Vietnam’s cultural symbol of livelihood – the white jasmine rice. Found at nearly every Vietnamese meal, the humble bowl of rice has nurtured generations. This scent presents a subtly sweet aroma, harmonizing gentle softness with the rice grain’s nuttiness. As you savor it, you embrace the heart of Vietnamese culture, where humble beginnings flourish into enduring strength.

NOTES
Rice, Pandan, Orris, Jasmine, Tonka Bean, White Musk

PERFUMER
Anh Ngo

ABOUT THE BRAND
d’Annam is a fine fragrance house from Vietnam – in fact, its name means just that: “from Vietnam”.
After noticing how Western brands were dominating the fragrance market, founder Nick Hoang decided to be the change he wanted to see. What resulted was a brand that celebrates the many diverse cultures of Asia, reflecting their rich heritages and unique points of view. d’Annam is Hoang’s way of amplifying Asian voices and honouring their time-honoured perfume making traditions – many of which long pre-date the Western ones.
d’Annam releases their fragrances in chapters, each an homage to a different Asian country.
The first was Enchanting Vietnam, a love letter to Hoang’s homeland, dedicated to the smells and scenery of his upbringing. Second came Chapter 2: Memoires of Japan, one of Hoang’s favourite places to visit, inspired by the memories he created on his travels. Third, Chapter 3: Majestic China, an ode to one of the great cradles of civilisation, vast and luminous. For Chapters 2 and 3, Hoang consulted with cultural experts and perfumers from those countries in order to paint the most authentic and reverent pictures of those places.
Combining tradition with innovation, each d’Annam creation is more than a fragrance, it’s a piece of art, a narrative, a memory.
d’Annam fragrances are cruelty free in accordance with the European IFRA standards, they are vegan, and do not test on animals.